A realtor with experience selling to high-net-worth clientele should be consulted
Selling a typical home or condo will take a lot of work. Just marketing the property alone will feel like you’ve taken on a part-time job. Add in the legal contracts, responses to offers/counteroffers, and chasing down professional referrals to other needed parties in these transactions, and it will feel like a full-time job.
When you are attempting to sell high-end real estate, there will be even more work involved. With such a narrow set of parameters for buyers, it will take a person with a high level of marketing skills to attract buyers who can afford your property. Unless you’re personally tapped into a community of high-wage earners, your personal contacts won’t help you much here, either.
A real estate agent with experience selling high-end property will be worth their weight in gold. These professionals will use their marketing experience to get your home’s information and photos/videos in front of the right potential buyers. They’ll pre-qualify each one so that you can avoid folks touring your home who cannot afford to purchase it. They’ll also work to get you into contact with home inspectors, attorneys, and other pros that you’ll need all along the road to a successful home closing.
Lastly, a realtor will take care of the various legal documents, negotiating, and other headaches that most sellers wouldn’t dream of taking on themselves. It’s also worth mentioning that using an agent will statistically lead to a much higher sale price. So high, in fact, that it more than makes up for the small percentage they take off the top in commission.
Photos will only go so far when selling to a high-end buyer
The photos that do the best will be taken by a professional photographer. In an age where virtually everyone has the ability to snap passing pictures with their smartphones, you might be tempted to skip paying a photographer for this task.
It takes someone with a great deal of experience to make your home really pop in photographs. A professional photographer knows how to properly use lighting, can judge the best angles, and is familiar with various other techniques to make your home’s rooms look their best. But you shouldn’t stop at having professional photos taken. High-end properties will need an extra boost to get a qualified buyer quickly.
Many professional photographers are also experienced videographers. Virtual tours of your home that are put together with a videographer’s skills give distant buyers a true feel of what your property is like. This is a great tool when selling any home, particularly ones that require a very specific demographic of buyers.
It’s becoming commonplace for sellers to have drone footage of the exterior of their homes. This technology gives prospective buyers the advantage of seeing not only the home from multiple outdoor angles but also the surrounding area. As a seller, you’ll get value from this tool that is employed by many photographers and videographers.
A professional home stager will give your place a great feel for potential buyers
A home stager’s job is to get your place ready to sell. If you live in the home, they will help you depersonalize the rooms. Too many personal objects make it difficult for many buyers to really see themselves in the home. By depersonalizing, decluttering, and keeping the rooms clean, any prospective buyer that takes a tour will have an easier time envisioning a life in your space.
The home stager will likely use your furnishing to stage the home but might have them arranged in a different way. They will also bring in some decor and smaller furnishings from their own inventory to complete the staging.
Should you not be living in the home while it’s on the market, the home stager will bring in furniture and decor to make the home lightly lived in.